Strategic Doodling against Cancer with the American Cancer Society

Written By Sunni Brown

There’s no question that the American Cancer Society has its work cut out for it. This organization tackles some of the most challenging issues in society like changing behaviors around smoking, encouraging early cancer screening and educating children on the risks of obesity. But juggling priorities and evaluating resources can be challenging even for experts. So they hired BrightSpot to design and co-lead their annual leadership session to help them think visually about their current initiatives and to innovate even greater possibilities for meeting their mission. Stacy Weitzner, BrightSpot’s main Gamestormer and strategic doodler extraordinaire, led the charge and the result was, dare we say, stellar. (Real quote from the Chief Mission Officer, Laurie Jensen-Wunde: “We love graphic facilitation!”) The group worked hard to visualize, evaluate and prioritize what matters the most for them, and we were thrilled to support what they do.

Sunni Brown

Sunni Brown is a social entrepreneur, best-selling author, keynote speaker, expert meeting facilitator, Deep Self Designer™ and dedicated Soto Zen student. She recently founded The Center for Deep Self Design in Austin, TX and was named one of the “100 Most Creative People in Business” and one of the “10 Most Creative People on Twitter” by Fast Company. Her team has facilitated hundreds of group experiences and she has delivered countless interactive "playnotes" in environments around the world. She's the author of Gamestorming and The Doodle Revolution and a forthcoming book that teaches Deep Self Design™, a visual-thinking method that uses inner science to dissolve personal obstacles. Her TED Talk on doodling has drawn more than 1.5 million views on TED.com and her work has been featured in every major U.S. publication including The New York Times, The New York Post, The Wall Street Journal, Time Magazine, WIRED, and Entrepreneur, as well as being featured twice on CBS Sunday Morning and recently on The TODAY Show. Sunni has trained for thousands of hours in za-zen, Mindfulness-Based Stress Reduction, Right Use of Power, and two mind-body practices called Hakomi and Internal Family Systems. She is committed to helping human beings unlock their potential and awaken their hearts and minds.

https://www.deepselfdesign.com
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